Personal Brand Creation
This course contains everything you need to know about personal branding:
- What is a personal brand
- The benefits of personal branding
- How to create your very own strong personal brand.
If you are looking to enhance your career, whether by getting that all important first foot on the career ladder, securing that promotion, or getting to the top of the tree then this is the course for you. In today’s noisy, overcrowded world it’s so easy to get lost in the crowd but when you create a strong personal brand that plays to your strengths and use it to communicate consistently and coherently, you will achieve the success you deserve.
This personal branding course is unique in that it doesn’t just give you the theory but guides you through the whole process of creating your unique personal brand. By the end of the course not only will you know everything you need to know about personal branding but you will have devised your own, unique personal brand definition, ready to put into action to get you to where you want to be.
About the course
The course is written by Brand experts who have translated their brand knowledge and skills, developed by working with some of the world’s top global brands, into a programme for individuals who want to develop their own personal brand to bring them success in their chosen field. Personal branding is similar to corporate branding, you first need to define your brand – who you are, what you want to achieve and what makes you special – and then use that definition as a blueprint for everything you say, do, and write.
It sounds simple and it is with ‘Personal Brand Creation’ because everything is laid out simply and clearly for you. The course guides you through the steps sequentially, explaining exactly what you need to do, when. All you need to do is to add your own personal information when prompted, so that in three four(?) simple steps you will have created your very own personal brand definition.
Written by native speakers in plain English the course is easy to follow even for the complete brand novice and there are plenty of tips and examples to help you along the way.
So, if you are looking to develop an outstanding personal brand this the course for you.
On completion of the course, you will qualify for your Personal Brand Certificate.
You and your career won’t look back.
Topics covered
- What do we mean by a personal brand – clarifying exactly what we mean by personal branding avoiding all the confusion that exists
- What makes a strong personal brand – what’s the difference between a good personal brand and an indifferent one
- Why do I need a personal brand – why should you bother with developing your personal brand? We outline the benefits that you get from personal branding, how it will help you in your career and beyond
- Examples of personal brands from some of the world’s leading individuals
- How to create your own personal brand – we introduce our proprietary personal branding model, explaining the four critical elements before taking you through how to use the model to develop your own winning personal brand. These include how to:
- categorise your strengths and use them to your advantage
- capture all your achievements, not just your formal qualifications
- analyse your personality and use it for success
- sum up who you are and what you are about in a short, snappy statement
- Using your personal brand for success – social media, job applications, interviews, CVs, personal presentation – what to say, do and how to behave.
Who is it aimed at?
This course is aimed at anyone who wants to strengthen their image and boost their chances of success. Whether you are an expert in personal branding or know nothing about it, this practical course will ensure that by the end you will have developed your own, unique personal brand and will know how to use it effectively.
Outcome of the course
- Your unique personal brand definition
- A clear understanding of how to use your personal brand for your own success
- Clarity on who you are, what you want to achieve and what makes you special
- The necessary skills to improve your job applications, CV and interview ability
- Improved confidence
- A more professional image
- A better social media profile
- A new more powerful you!
Course Structure
Chapter 1: Introduction
An explanation as to what the course will cover and how to get the best out of your personal brand.
Chapter 2: What is a personal brand and why do you need one?
Chapter 3: Personal branding – what lies at the core?
Chapter 4: My Strengths
Starts to build your personal brand by identifying what makes you special.
Chapter 5: My Achievements
Continues to build your personal brand by focusing on all your achievement not just your formal ones.
Chapter 6: Creating your Personal Brand Definition
Create your unique personal brand definition based on what makes you unique and special.
Chapter 7: Finalising your Personal Brand Definition
Reiew and refine your draft personal brand so that it is the best it can be.
Chapter 8: Using your Personal Brand Definition for success
How to use your own personal brand effectively, looking at job applications, personal presentation, social media etc.
Certified Program
This program includes a complementary certification. Get your certificate upon course completion.
Requirements
- Basic computer skills
Material Includes
- Enjoy full access to a XX minutes of on-demand videos, divided into eight short chapters. Watch anytime, anywhere – on your mobile device, tablet or desktop
- Quizzes – to aid your learning
- Self-completion worksheets with full guidance so that you pull together all your personal details in the right way and develop your personal brand definition successfully
- Extra examples and tips that you can refer to whenever you need them
- A one-page crystallisation of your personal brand created by you, for you under expert guidance.
Target Audience
Anybody who wants to create, develop or improve their personal brand.
Course Curriculum
Curriculum
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Chapter 1 – Introduction
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Chapter 2 – What is a personal brand and why do you need one?
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Chapter 2 – Quiz
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Chapter 3 – Personal branding – what lies at the core?
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Chapter 3 – Quiz
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Chapter 4 – My Strengths
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Chapter 5 – My Achievements
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Chapter 6 – Creating your Personal Brand
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Chapter 6 – Coursework (a): My Vision
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Chapter 6 – Coursework (b): My Values
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Chapter 6 – Coursework (c): My Personality
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Chapter 6 – Coursework (d): Supporting Factors
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Chapter 7 – Finalising your Personal Brand Definition
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Chapter 8 – Using your Personal Brand Definition for success